Posts Tagged ‘Content’
The right kind of Twitter followers and lots of them please
The aim of this article is to offer advice on best practice when using Twitter as a marketing tool. We have noticed that many people get confused and start out with a marketing objective but end up with a vanity exercise. What we mean is that they end up buying or using tricks to artificially…
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A Beginner’s Guide to creating Content that converts
Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked, I left” (Avinash Kaushik) The main reason for creating content is to demonstrate your expertise in your field, establish credibility, develop trust and ultimately turn your readers into customers. Content promotion is at the heart of any…
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The 10 Commandments of Content Marketing
1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…
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The Ten Commandments of Social Media Marketing
1. Thou Shalt Use Your Ears Before Thou Uses Thy Mouth Listen first. One of the most important aspects of social media marketing is listening. It’s essential that you know what people think about your sector, industry, product or service, what challenges they have, what solutions they need, what improvements they want and how your…
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7 Awesome Must Have Tools For Small Businesses
Every small business owner lacks one thing the most – time. We know that from experience. And what we also know is that most small businesses don’t have a huge amount of time to spend on learning and looking for the best tools either. Since our business is web development and social media (mostly), we…
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Can You Become a Pro at Business Storytelling?
As part of our business series, we’ve decided to take a closer look at one of the most essential parts, namely how to tell your business story effectively. Want to make people tick? Tell them a great story and tell it well. We are all storytellers and we all imagine our lives within the course…
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How Using an Agency Can Help You Get Better Results With Social Media
Social Media should be an integral part of your external and internal marketing and communications activities. Social Media tools can be used in a multitude of ways to aid communication within and between departments. Social Media can be an excellent tool for customer services. In fact the idea that Social Media is a discrete and…
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Inspiring Customers Through Content
Is your business devoted to creating content as part of your marketing strategy? Then you have surely encountered the struggles and challenges of the process. When a business first starts blogging, they usually play it safe – sharing information about the business and its growth, introducing new products and services. It’s not the worst method,…
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Getting More Business with LinkedIn Features
There is so much information on using Twitter and Facebook for getting more business, that LinkedIn could easily be overlooked. It’s time to bring some balance and share with you LinkedIn’s best and latest features and how beneficial they can be to your brand. Have you been ignoring the impact of LinkedIn? Let’s be honest…
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Creative Ideas for Getting More Twitter Followers – Part 1
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” (@charleneli of Groundswell) Keep that quote in mind whenever you decide to ignore Twitter. For Twitter to work for you – you need people to engage with you and follow you. There are many great articles about how to create…
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