Posts by Gavin Aldrich
The right kind of Twitter followers and lots of them please
The aim of this article is to offer advice on best practice when using Twitter as a marketing tool. We have noticed that many people get confused and start out…
Read MoreA Beginner’s Guide to creating Content that converts
Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked, I left” (Avinash Kaushik) The main reason for creating content is to…
Read MoreThe 10 Commandments of Content Marketing
1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true,…
Read MoreThe Ten Commandments of Social Media Marketing
1. Thou Shalt Use Your Ears Before Thou Uses Thy Mouth Listen first. One of the most important aspects of social media marketing is listening. It’s essential that you know…
Read MoreWhere to, Google+?
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” “I don’t much care where…
Read MoreSimply Stunning Email Tips
We have all been there… carefully crafting an email, making sure each sentence is perfectly polished and taking the longest time to come up with the best subject line. Then…
Read MoreRe-Imagining Work – Video by RSA Animate
They say we need to work smarter, not harder, yet do we know how to do that? Can we actually find a way to be happier, more engaged and more…
Read MoreUnlock Your Website's True Potential
What we’ve noticed throughout our work is that when it comes to the website many companies find it challenging to clearly define the business objective. As a result they focus…
Read MoreLost in Translation – What The British Say Vs. What They Actually Mean
Ever found yourself in a conversation with a Brit where you thought: Oh, what a polite person! Well think again, because what may seem like perfect politeness and friendliness on…
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